J&K: Indian Army organises 3-Day Zarla Winter Festival in Kupwara
Apr 03, 2025
Kupwara (J&K), April 03 (ANI): Indian Army’s 104 Shakti Vijay Brigade organised 3-Day Zarla Winter Festival in Kupwara of North Kashmir. The aim was to encourage youth participation in adventure sports and promote winter tourism in the region. The festival offered an exciting blend of winter sports, cultural performances, and community engagement in the picturesque snow-covered landscapes of Zarla. The inaugural ceremony was graced by the Deputy Commander of 104 Shakti Vijay Brigade as Chief Guest, accompanied by esteemed dignitaries, including Commanding Officer of 7 Rashtriya Rifles. The event has attracted nearly 150 enthusiastic young participants from various schools and colleges across the region. This initiative aimed at encouraging local youth to explore winter sports and consider potential career opportunities in adventure tourism. It also offered a diverse range of activities, including snow games, cultural performances, and interactive sessions. Food stalls featuring local delicacies and refreshments have been set up, creating a warm and inviting atmosphere for all attendees. Indian Army has played a crucial role in organizing the festival, reinforcing its commitment to guiding the youth towards sports and constructive engagements by providing infrastructure, training, and encouragement.